Knorr - Salty. He’s a sad but lovable victim of Knorr’s low sodium products. And he’s gone totally transmedia. You can even buy him.

www.wonderlandiswaiting.com

  • 3 years ago

Peter Gabriel. Unfolding a decades-old narrative on social justice, his enterprise has driven innovation across a heap of platforms.

www.wonderlandiswaiting.com

  • 3 years ago

Herbie the Love Bug.  Product and film in perfect alignment in the highest-grossing film of 1969. Noodle on that one.  Think he sold some cars?

www.wonderlandiswaiting.com

  • 3 years ago
  • 9

INSIDE.  Toshiba (& Intel) made a laptop a co-star.   It’ll be a movie, but the fun has already begun online. So far, sooo good. Check it.

www.wonderlandiswaiting.com

  • 3 years ago
  • 42

The Old Spice Guy campaign.  This one was the talk of Twitter. The trick?  Old Spice had the guts to try something different…and risky.

www.wonderlandiswaiting.com

  • 3 years ago
  • 2

Why So Serious?!! A brilliant transmedia exercise showing that the Batman franchise is more than just a story for some people.  It’s a movement…

www.wonderlandiswaiting.com

  • 3 years ago
  • 1

Intel I5. A spectacular transmedia demo showing us how one story can thread through a variety of platforms.  Watch the whole thing.  Yum.

www.wonderlandiswaiting.com

  • 3 years ago
  • 10

Yellow Bar by Yellow Pages Australia.  Clever, inspiring, and totally unexpected. Think you can’t teach an old dog new tricks?  Think again…

www.wonderlandiswaiting.com

  • 3 years ago
  • 1

Barbie and Ken - “She Said Yes!” Mattel thought it was time to bring a little more “real world” into this old brand story.  Fake?  Yes. Fun?  For sure!

www.wonderlandiswaiting.com

  • 3 years ago
  • 16

The Art of the Heist. When Audi launched the A3, they decided to try something completely different.  No cookie cutter.  Take that, BMW…

www.wonderlandiswaiting.com

  • 3 years ago
  • 11