Knorr - Salty. He’s a sad but lovable victim of Knorr’s low sodium products. And he’s gone totally transmedia. You can even buy him.
Peter Gabriel. Unfolding a decades-old narrative on social justice, his enterprise has driven innovation across a heap of platforms.
Herbie the Love Bug. Product and film in perfect alignment in the highest-grossing film of 1969. Noodle on that one. Think he sold some cars?
INSIDE. Toshiba (& Intel) made a laptop a co-star. It’ll be a movie, but the fun has already begun online. So far, sooo good. Check it.
The Old Spice Guy campaign. This one was the talk of Twitter. The trick? Old Spice had the guts to try something different…and risky.
Why So Serious?!! A brilliant transmedia exercise showing that the Batman franchise is more than just a story for some people. It’s a movement…
Intel I5. A spectacular transmedia demo showing us how one story can thread through a variety of platforms. Watch the whole thing. Yum.
Yellow Bar by Yellow Pages Australia. Clever, inspiring, and totally unexpected. Think you can’t teach an old dog new tricks? Think again…
Barbie and Ken - “She Said Yes!” Mattel thought it was time to bring a little more “real world” into this old brand story. Fake? Yes. Fun? For sure!
The Art of the Heist. When Audi launched the A3, they decided to try something completely different. No cookie cutter. Take that, BMW…